FILE 0001 SECTION / WHY ME CLEARANCE / OPEN

What sets me
apart.

Your single source of truth — built by someone who's stood up the systems that produce one. Across Danone, BMI Group, and Reckitt.

FOUNDER  MARK SELVARAJAH BSC PHYSICS  KING'S COLLEGE LONDON COMPLETED  OXFORD SAÏD AI PROGRAMME 2026  IMPERIAL DATA STRATEGY
FILE 0002 / THREE PILLARS
003 ENTRIES
PILLAR-001 / EXPERTISE

Industry-specific expertise.

I'm built for FMCG, manufacturing, and consumer goods — the sectors where data complexity collides with regulatory pressure. Chemicals (REACH), packaging, building materials, personal care. I know what a tollgate really costs you.

PILLAR-002 / TRACK RECORD

Proven track record.

I don't pitch from theory. £250m S/4HANA template architecture. 9-month EU REACH compliance delivery. 543 users trained. 60+ market rollouts. Every framework I offer has been run in production at multinational scale, against real deadlines, with regulators in the room.

PILLAR-003 / DATA REALISM

I see through the hype.

Most consultants sell AI. I sell the truth: AI without data mastery is expensive theatre. I've completed the Oxford AI Programme and I'm finishing Imperial's Data Strategy for Leaders — and I've seen, first-hand, what happens when boards approve AI strategies before the foundations are ready.

FILE 0003  /  LEADERSHIP
Mark Selvarajah

Mark Selvarajah.

Founder & Principal Consultant

13+ years FMCG enterprise transformation

Reported to Group CIO at BMI Group

D&A / IT&D Board partnership at Danone

Oxford Saïd AI Programme (completed 2026)

SAP MDG100 Certified · Azure Fundamentals

Prince2 Practitioner

A techno-functional data leader with 13+ years of enterprise FMCG experience. I've architected and delivered some of the largest data programmes in the consumer goods industry.

Most recently, I served as Interim Director of MDM at Danone, designing the enterprise-wide digital strategy and global operating model for the 'Voyager' MDM transformation — partnering directly with the D&A / IT&D Board.

Before founding Golden Record, I was Director of Master Data Management at BMI Group, reporting to the Group CIO and sitting on the steering committee for the £250m S/4HANA global template programme alongside Executive Leadership and country MDs. I led an Agile organisation of 60+, governed 80+ data objects across 150 business units, and delivered £2m in cost reductions through a Data Centre of Excellence in Vilnius.

My career began at Reckitt — nine years culminating in the role of Global Data Owner for Supplier within Corporate Finance. There I authored governance policies aligned to Reckitt's Risk & Controls Matrix, embedded across 60+ markets, and concurrently led an 8-developer Agile squad on Microsoft Cloud (Power BI, Power Platform, Azure) — digitising control workflows and automating manual operations. Earlier in the same Reckitt tenure I led the master-data workstream for the EU REACH compliance programme: 9 months, 64 tollgates, 43 factories, 500,000+ errors corrected.

BSc Physics, King's College London. I have completed the Oxford Saïd AI Programme (faculty including Michael Wooldridge, Matthias Holweg, Min Chen, Natalia Efremova) and am finishing Imperial College's Data Strategy for Leaders programme in 2026. The work directly informs Golden Record's data-first approach to enterprise AI.

Connect on LinkedIn
FILE 0004  /  OPERATING MODEL

A network,
not a firm.

I deliver lean. When a programme needs scale, I bring in trusted partners and vendors I've worked with before — selected to fit your specific transformation.

You get a senior principal as your point of contact, plus the right hands for delivery. No partner-list politics. No bench overhead. No surprise margin lines.

FILE 0005 / CAPABILITIES
005 DOMAINS
DOM-001 / STRATEGY
  • Operating Models & Data Councils
  • GDPR & Compliance
  • Data Culture & Change
  • RCM Alignment
DOM-002 / ARCHITECTURE
  • SAP S/4HANA & ECC6
  • Hybrid Cloud (GCP, Azure)
  • SAP MDG, MDM, IBP
  • C4C, B2B, MII, Anaplan
DOM-003 / AUTOMATION
  • Power BI, Power Platform
  • Azure Cloud Solutions
  • Real-time Analytics
  • 8-dev Agile Product Owner
DOM-004 / DELIVERY
  • Tollgated Architecture
  • Centres of Excellence
  • Agile Squad Leadership
  • Vendor & Partner Mgmt
DOM-005 / COMMERCIAL
  • Programme & Portfolio Delivery
  • Cost Optimisation & ROI
  • Greenfield Strategy
  • Multi-year Roadmaps
FILE 0006 / CONTACT

Refinement is everything.

Begin a conversation about what your data needs to become.

Initialise engagement